But so what? I’ve owned several businesses and learned what it takes to be successful and today, a savvy business has to be in social media. There’s no getting around it. Twitter alone has over 500 million users, Linked In about 225 million, and Facebook over a billion. That’s a whole lot of eyeballs. For those of you that don’t see the value in Twitter, did you know that the Pope and our President both have Twitter feeds? So if you’ve got interesting online content-and you better-then these social media platforms can bring the viewers to your pages, where they’ll become readers and then your customers. Jack Russell can fetch the readers. So don’t let another day go by wondering whether your business should be in social media. It should!