Hey Google! Take me to the Best Bike Shop in Greenville”

Ah, the simple life. Remember when SEO, Search Engine Optimization, was relatively uncomplicated?

You could spend a few hours on your Google dashboard, track down your keywords (the reference point your customers were using to find your site) then write a blog post and stuff it like a Thanksgiving turkey with corn bread and key words. Observe:

“Are You Looking for the Best Bike Shop in town? Well take a look at Sunshine Bikes, located in beautiful Greenville, South Carolina. We stock the best , fastest, and sexiest bicycles in Greenville, SC and our customers come from all over the Upstate of South Carolina for our great pricecs on Michelin cycling tires, Power Bars, Stan’s Tubes, and components from SRAM, Ritchey, Campagnolo, and Cane Creek. ”

Santa Cruz mountain bike fromSunshine Cycles in Greenville, SC. Yeah they might be a client of mine.

 

Not a cyclist? Just swap out all that cycling specific nomenclature (bike shop, best bike shop,bike tires) for your product’s and you’ll quickly understand.

Google prefers fresh websites with rich content and if your site hasn’t updated its content at the same rate as your competitor’s, they were more likely to end up on the top of the search results. And that’s why blogs were critical to one’s SEO success.

Now…who actually types into a search engine field anymore?  Now we have Alexa, Siri, Google Home, Echo, and running robots.  Yeah, running robots.All this guy is missing is a chest-mounted .50 caliber.


Didn’t an Arnold Schwarzneggar character warn us about this?

SEO. Because your web visitors might not say “I’ll be back.”

Anyway, where was I? Voice search.

“Hello Alexa? I still like to type and prefer solid writing skills over video production.”

 

Now it’s no longer enough to manage your SEO in that old-fashioned, aforementioned technique. Blogs are still important (Google still likes fresh web content) and when crafting that blog post, you’d best take a few minutes, use your favorite voice search app and search for your own product. Go back to your Google dashboard and see how people are finding your site, and your competitor’s, then craft that post using those long phrases and sentences. And it helps if you can craft an intriguing essay because the written word is still a powerful tool.

And if you’re struggling with your SEO, your Instagram feed, or the jungle that LinkedIn has becoome, give us a call. We’ve been doing this for a few years and love helping customers find the perfect bike, or restaurant, or fabricated rebar, or craft beer, or…

If I don’t answer the phone it’s because I’m on my bike.

You can reach us at john at jackrussellconsulting dot com. Or just us the contact form below.

Googled

A thousand dollars a month.  That’s what my client was spending on Google Ads.

Yikes!

Yet when he came to me, he had one goal.  “Keep me up front on my Google search results.”  Well sure, that’s easy if one has a significant budget for Google Ads but eventually that money’s going to run out.  Then what? He had a significant following on Facebook but lately it’s been tough to get noticed on that blue juggernaut unless you’re willing to put money behind your updates.  And how do you get Facebook money turned into meaningful Google search results?  Most marketers know that one needs fresh web content to make a dent in Google, but with everyone else in a competitive segment creating fresh content, one’s content better have legs.

Legs

Will your content turn the right heads?

 

And that means publishing something of value, an essay that will be enjoyed, shared and commented on. So I wrote an emotional post on how quickly our children grow and change. That’s a familiar theme that every parent can identify with, yet I kept it around five hundred words. Then I utilized his significant Facebook following by posting at the right time, in this case on a late Sunday afternoon.  I put $20 behind the update to make sure that a majority of his followers had the opportunity to engage with his website. And 24 hours later, I had the desired results.

Keep in mind that my client is in a fairly competitive field and his business model requires a significant number of daily visits to his medical office.  His patients are his lifeblood, but his patient’s parents are paying the bills.  My post appealed to the parents, tugged at the necessary emotions and reminded them why they patronize my client in the first place.  And the client got what he was looking for: Google search results, shares, comments, and thank yous.

Would you like to read my post?  I’d love to share it but I can’t because I promise this particular client anonymity.  When his clients tell him “I love your writing”, he just smiles and says “Thank you.”

Hey, he’s signing the checks, right?

May I help you?  My rates are affordable and I can customize my services to fit your needs.  And I’m a published author that knows how to get readers. Give me a call and we’ll talk.