A Piece of the Puzzle

Ravelry.  Ever heard of it?  Me neither, until I was searching out relevant social media site news and came across that name.  Ravelry has been around since 2007 and boasts three million dedicated fans.  Ravelry is incredibly popular with its users and it’s transactional, and informational.  Ravelry’s users really USE Ravelry. So what is it?  Ravelry is a social media platform for knitters, crocheters, designers, spinners, and dyers to keep track of their yarn, tools and pattern information, and look to others for ideas and inspiration.  My wife loves to do this kind of stuff so maybe I’ll get her to join up.

And that’s how defined Social Media has become.  I think Facebook will be around for a long time.  It’s got an enormous amount of users and it’s great for a quick connection with friends or associates and it’s a great avenue for bringing readers to online content.  Yet I see more of us supplementing our Facebook time with sites such as Ravelry where we can interact with our connections over a very defined interest.  There’s even a social media site specifically for Human Resource administrators, HR.com.  Yeah I can’t see that one becoming the next Instagram.  As a student of history, our present social media landscape reminds me of our country’s political party history before, during and after the Civil War.  During those years (1825-1875) so many political parties were founded that we actually had an Opposition Party, the Know-Nothing Party, a Free Soil Party, the Toleration Party and the Anti-Masonic Party.  The country was going through so much turmoil and growth that citizens felt the need to align themselves with like-minded others, even over such narrow terms as being opposed to anything that the Masons were in favor of.

I don’t see Social Media replacing traditional advertising, I see it as more of a supplement, another piece of the puzzle.  We all know that print newspapers are quickly becoming a thing of the past.  For evidence, the New York Times company just sold the Boston Globe for $70 million, thereby suffering a 93% loss from its purchase price of $1.1 billion back in 1993.  The future of news and information is online, we all know that but I think more of us are going to get that news and info through our favorite social media platforms.  We’ll read and share stories that will inspire us, make us cry or laugh in between commenting on cat videos and pictures of our favorite chef’s family meal.  Our world becomes more interactive every day and smart companies need to become part of that interaction.  Advertisements are becoming a bigger part of the social media landscape every day.  Like this one from the Dollar Shave Club.  This is their ad and it’s hysterical, irreverent and received over 10 million hits on You Tube and of course, their business exploded.  And supposedly they only spent $4500 making it.  Yet the Dollar Shave Club had to draw viewers to that video first and they did so using social media.  You’ve got to draw the eyeballs to your content if it’s going to get shared.

So if you’ve got something to sell, there’s a social media platform for you.  Ask me and I’ll find it for you.


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