Out loud. In church.

So you’re ready to get on Twitter yet you still have some reservations, so you decided to set up a “private” Twitter account.  Makes sense, right?  That way anyone that decides to follow you has to be approved by you.  And a private account will offer you a level of privacy with respect to all those photographs of your dog or your spouse in a swimsuit that you plan on sending out.  And a private account will protect you when you accidentally get a bit too much liquor in you and decide to send out a tequila fueled #selfie.


Well…you’re wrong.  And I’d be happy to show you plenty of examples.  But how about if I just tell you.  Let’s say my Twitter account is private, so all my tweets from @chefjohnmalik are protected from being viewed by anyone I haven’t given access to.  Well, what’s going to stop someone from getting on Twitter and searching “@chefjohnmalik,” finding my handle mentioned in thousands of retweets from my followers and then looking at all of those shared tweets?

The answer: nothing.  So much for privacy.

So if you’re thinking of jumping on Twitter then here’s my rule of thumb.  Treat everything you say on Twitter, or any other social media platform, as if your Pastor was going to read it.  Out loud.  In church.  All those platforms such as Facebook, LinkedIn and Twitter are free yet there’s a cost involved.  We give up our privacy and we open ourselves up to their promoted tweets and advertisements.  Don’t like it?  Then don’t use it.

Now, shall we discuss Snap Chat?

Look over here!


Lose Weight Now!

Learn Spanish Today!

Cheap First Class Airfare to Italy!

Learn to Cook like John Malik in One Hour!

We’ve all seen these “too good to be true” offers when we’re floating through Facebook, right?  And if that’s all there was to these offers, you may not pay any attention to them.  I mean, all these offers sound enticing but if you’re an advertiser, these far-fetched promises aren’t enough.  You’re gonna need a sexy photo to draw eyeballs to your advert.  And that’s where Danielle comes in.


Now you can’t help but be attracted to this photo.  Your eyes are drawn away from what you’re supposed to be doing to what Danielle is doing.  And suddenly you’re thinking, “well, I really should brush up on my Spanish, I wonder how much those CD’s are?  Maybe I’ll take a look.”

Internet advertisers refer to this as click bait and it makes sense, right?  Danielle is the bait that’s going to get you to click through to the web content.  Facebook charges their advertisers on impressions (just a look) and click-throughs so keep that in mind when you start looking at your Facebook feed.  Treat it as a minefield and you’ll be fine.  Or click away, and be prepared to wander off into the tall green grass, looking for Danielle.