A thousand dollars a month. That’s what my client was spending on Google Ads.
Yet when he came to me, he had one goal. “Keep me up front on my Google search results.” Well sure, that’s easy if one has a significant budget for Google Ads but eventually that money’s going to run out. Then what? He had a significant following on Facebook but lately it’s been tough to get noticed on that blue juggernaut unless you’re willing to put money behind your updates. And how do you get Facebook money turned into meaningful Google search results? Most marketers know that one needs fresh web content to make a dent in Google, but with everyone else in a competitive segment creating fresh content, one’s content better have legs.
And that means publishing something of value, an essay that will be enjoyed, shared and commented on. So I wrote an emotional post on how quickly our children grow and change. That’s a familiar theme that every parent can identify with, yet I kept it around five hundred words. Then I utilized his significant Facebook following by posting at the right time, in this case on a late Sunday afternoon. I put $20 behind the update to make sure that a majority of his followers had the opportunity to engage with his website. And 24 hours later, I had the desired results.
Keep in mind that my client is in a fairly competitive field and his business model requires a significant number of daily visits to his medical office. His patients are his lifeblood, but his patient’s parents are paying the bills. My post appealed to the parents, tugged at the necessary emotions and reminded them why they patronize my client in the first place. And the client got what he was looking for: Google search results, shares, comments, and thank yous.
Would you like to read my post? I’d love to share it but I can’t because I promise this particular client anonymity. When his clients tell him “I love your writing”, he just smiles and says “Thank you.”
Hey, he’s signing the checks, right?
May I help you? My rates are affordable and I can customize my services to fit your needs. And I’m a published author that knows how to get readers. Give me a call and we’ll talk.