Ah, the simple life. Remember when SEO, Search Engine Optimization, was relatively uncomplicated?
You could spend a few hours on your Google dashboard, track down your keywords (the reference point your customers were using to find your site) then write a blog post and stuff it like a Thanksgiving turkey with corn bread and key words. Observe:
“Are You Looking for the Best Bike Shop in town? Well take a look at Sunshine Bikes, located in beautiful Greenville, South Carolina. We stock the best , fastest, and sexiest bicycles in Greenville, SC and our customers come from all over the Upstate of South Carolina for our great pricecs on Michelin cycling tires, Power Bars, Stan’s Tubes, and components from SRAM, Ritchey, Campagnolo, and Cane Creek. ”
Not a cyclist? Just swap out all that cycling specific nomenclature (bike shop, best bike shop,bike tires) for your product’s and you’ll quickly understand.
Google prefers fresh websites with rich content and if your site hasn’t updated its content at the same rate as your competitor’s, they were more likely to end up on the top of the search results. And that’s why blogs were critical to one’s SEO success.
Now…who actually types into a search engine field anymore? Now we have Alexa, Siri, Google Home, Echo, and running robots. Yeah, running robots.All this guy is missing is a chest-mounted .50 caliber.
Didn’t an Arnold Schwarzneggar character warn us about this?
Anyway, where was I? Voice search.
Now it’s no longer enough to manage your SEO in that old-fashioned, aforementioned technique. Blogs are still important (Google still likes fresh web content) and when crafting that blog post, you’d best take a few minutes, use your favorite voice search app and search for your own product. Go back to your Google dashboard and see how people are finding your site, and your competitor’s, then craft that post using those long phrases and sentences. And it helps if you can craft an intriguing essay because the written word is still a powerful tool.
And if you’re struggling with your SEO, your Instagram feed, or the jungle that LinkedIn has becoome, give us a call. We’ve been doing this for a few years and love helping customers find the perfect bike, or restaurant, or fabricated rebar, or craft beer, or…
You can reach us at john at jackrussellconsulting dot com. Or just us the contact form below.