9 Reasons Why You shouldn’t Move or Visit Greenville, SC in 2015. Yeah, that was me. And judging by my recent success in the Huffington Post, I really should be a travel writer. And I would if I could get someone to pay me to travel, and snorkel, and ski, and hike, and sample craft brews…and I should really try to stay focused here.
In March, my wife and I spent a long weekend in St. Pete, Florida and when we returned I penned an article for the Huff Post. We had a great time, great weather and we thoroughly enjoyed the funky vibe, the wonderful Cuban food, and their craft beer scene. I shared this article with the visitor’s bureau in St. Pete and it took off from there. Within 24 hours it made a significant impact in the St. Pete area. Just as I expected. The St. Pete/Tampa area has maybe 3.5 million folks so that’s a hefty built-in customer base. As you can see, it received 6.4K likes and garnered probably 70,000 readers.
The first week of January I wrote this piece on my town and jokingly labeled it 9 reasons not to move or visit Greenville. Our county has about 460,000 residents. Our city? About 62,000. Yet the amount of shares, likes, tweets, etc it has received is more than double what the story on St. Pete received. And as of today, it’s still getting shared.
I knew this story would be well-received for several reasons. I have a strong following on my social media, Greenvillians love their town, and the overall tone of the story was tongue-in-cheek, a far cry from most travel/tourism related features. But Holy Moly! This story went viral in a big way. (170,000+ impressions) I’ve got a few ideas as to why that is but I can’t say my ideas are fool-proof. In the past few years, Greenville has had a fair amount of press. Perhaps the level of interest is because so much has already been written about St. Pete as a travel destination, and Greenville is just finding its legs. The story on St. Pete went live at the end of a miserable winter for much of the US so I would think that had something to do with its interest level. And in the middle of a cold snap that’s settled over much of the country, perhaps a new story on St. Pete would receive more interest than the recent story on Greenville? The only way to test my theory is to return to St. Pete.
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And now for that return trip to St. Pete. Hello Delta?